How to —

Mix with the stars.

The Milton Agency manages the unsung heroes of the TV and film industry, including some of the best hair and make-up artists and costume designers in the business. At first glance, our solution seems to highlight Hollywood's usual stars, but the real action happens in the negative space - a monogrammatic M representing Milton's high quality service and expertise behind the scenes.



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Create the perfect portfolio.

Portfolio Advice Day is an initiative developed by University of the Arts London and Tate Britain offering guidance to potential students of the arts. Aimed at young people whose parents didn't attend university, the day showcases creative disciplines and helps students put together an effective collection of their work. Our identity makes the most of the portfolio angle, placing all the essential information in both a mini portfolio brochure and a virtual portfolio online.

portfolioadviceday.org.uk

*****

Design Week Awards 2010

Benchmarks Awards 2010

McNaughton Review 2010



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Serve up British food in style.

Morton & Peplow is a Munich delicatessen that specialises in British cuisine. Our identity combines two icons of Britishness - the bowler hat and the domed silver service platter - to create a mark that evokes a sense of heritage and style. A candy colour palette and classic typography serve to continue this quintessentially British feel, tipping its hat to a lost era of elegant simplicity.

*****

D&AD Awards 2009



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Make a working lunch easier to swallow.

The Logica 'Food for Thought' lectures are lunchtime discussion sessions designed to inspire clients. We initially worked with Logica to name the series, then developed an identity for promotional material that illustrated a thought bubble in the traditional vernacular of a fruit sticker.



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Make the most of your roots.

Springing up each evening after the vegetable market closed, this impromptu venue was instantly known to locals as the Vegetable Bar. Our identity captures its nightly metamorphosis with a vegetable/ wine glass sillhouette, and a subdued nocturnal colour palette.



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Make designers feel at home.

Gavin Martin's Print Lounge is an inspirational resource for designers - a treasure trove of beautiful print jobs collected over the last 40 years. We turned to the classic Apple Macintosh print icon to bring together the worlds of print and design, and capitalise on industry nostalgia. We then gave the icon a comfy twist to make designers feel at home.



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Make a relationship blossom.

Sandhurst Shrubs is a small plant potting company run by a husband and wife team. The couple are practically joined at the hip, so we created this double S ligature for them - with a nod to their shared passion in the mark's negative space.



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Work with hands-on clients.

We photographed the hands of massage therapist Helen Brown to create this monogrammatic identity. As well as showcasing the tools of her trade, the logo's H references both her name and her holistic massage style.



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Rollout an identity.

Rollasole is a start-up shoe company selling rolled up ballet pumps from nightclub vending machines. Designed to give female clubbers a break from stiletto-sore feet, the brand needed an identity that would appeal to fashion-conscious, fun-loving ladies. Our solution features a rolling R monogram that captures the concept, complete with fashion photography and a fun tone of voice. Even the letterhead comes rolled in a tube so recipients can enjoy their own unrolling.

rollasole.com

*****

Benchmark Awards 2008



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How to —

Unlock prisoners' potential.

The Prison Radio Association helps rehabiliate and educate prisoners in the UK through the medium of radio. Our logo transforms a hand-drawn sound wave into a running tally, suggesting a prisoner counting the days to his release.



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Lower the barriers and raise the bar.

University of the Arts London needed a memorable and positive identity for an exhibition showcasing projects that encourage wider participation in the arts. We created the name High Rise to communicate both the urban location of participants, as well as their level of achievement, and added a typographic twist to the logo to create a feeling of rising up. The theme continues through the print and exhibition graphics where all information and imagery floats to the top of the page.



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Package sound advice.

Across the 136 adult prisons in the UK, an average 45% of men and 65% of women arrive drug-dependent. This major obstacle to rehabilitation is being addressed through education by The Prison Radio Association.

A Sound Fix is a compilation of accounts and techniques that can be used in discussion groups to help prisoners break their cycle of addiction. By combining a microphone stand and a pill, the iconic mark simply highlights both the subject matter and the medium.



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Frame a city in motion.

Shift is a digital photography exhibition that captures the diversity of movement through London's streets, flight paths and waterways - from parkour acrobatics to shopping trips.

We devised a name for the show, and an identity that 'shifts' a digital camera's viewfinder. With the central focus brackets offset to create an iconic S, we were able to create a mark that focused on both movement and photography.

Clear screen-printed posters were sent out as invitations, inviting recipients to frame their own view of the city.

shiftlondon.co.uk



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Get straight to the point.

Professional acupuncturist Shareen Kalideen wanted an elegant logo without a hint of new age nonsense. The identity we created is a real celebration of acupuncture, using a copper foil monogram to mimic the needle and a colour palette of nudes to portray skin tones.



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Speak with one voice.

The Newham Creative Hub is a collaborative project that brings together schools and colleges from the borough of Newham with the University of the Arts London. The project supports creative subjects in schools and encourages young people to aspire to higher education. Our identity personifies the collaborative and diverse spirit of the blog with a series of speech bubbles that come together to form strong individual messages.

newhamcreativehub.org.uk



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Create a brighter future

Creative Summer University is a course organised by University of the Arts London. It allows young people with an interest in creativity to experience life as an art and design student and gain practical advice from industry specialists.

We devised a Sun icon, cropped into a 'C' monogram, that radiates across the applications in fluorescent inks.

creativesummeruniversity.org



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Pinpoint a natural approach.

Susannah Fone is a highly qualified acupuncturist who specialises in combining Traditional Chinese medicine with the Five Element technique. With both specialisms sharing roots in traditional Chinese culture, we drew together a symbol that combined an acupuncture needle and the iconic bamboo shoot. This single mark lends emphasis to the 'naturally effective' aspect of Susannah's approach, as well as helping to soften the clinical nature of her work for an often apprehensive audience.



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Make an identity stick.

Glue is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. The identity, which began with a naming stage, needed to appeal to a demographic of hard-to-reach 16 to 25 year olds.

A graphic language of bold patterns was created to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.

*****

Design Week Awards 2011 - Finalist



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How to —

Raise an eyebrow.

Sarah Grundy is a make-up artist with high standards. With over 30 years of experience in the film and TV industry, she's crafted an expertise in almost every aspect of her trade, from trauma wounds to Tudor wigs.

To attract the attention of a younger generation of directors, the identity highlights Sarah's ability to make the unbelievable believable. From bearded ladies to tattooed toddlers, it works as a talking point for Sarah, with every element a demonstration of her skill. With the logo acting as a graphic interpretation of Sarah's signature to emphasise the personal touch she brings to every project.

*****

D&AD Awards 2011

Graphis Awards Gold



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Fire the imagination

Paper manufacturer Robert Horne were keen to catch the eye of the creative industries with the launch of their latest paper, Imagine.

True to the paper's name, we wanted to create a promotional campaign that would fire the imagination of a design-savvy audience - to suggest that with imagination, anything is possible.

We paired evocative thoughts on the nature of creativity with seemingly impossible illustrations to create a set of posters that would inspire and engage.

*****

Art Directors Club Silver Award / D&AD In Book Award 2012 / Design Week Awards 2012 / Roses Creative Awards Gold



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Cook up a successful rebrand

Jackson Gilmour are a family run, award-winning catering company. With a prestigious client list that includes HRH the Queen and a staff of chefs with more than a few Michelin stars between them, they needed a rebrand that expressed their offer as one of the best in the business.

Focusing on their unique offer as a chef-led catering firm - we devised a brand language reminiscent of cookery books and recipes. Add a dollop of typography inspired by copper pot hallmarks, a twist of the diagramatic language of family trees, a tablespoon of very luxuriant print techniques, heat at a high temperature and enjoy.



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Draw attention

Parliament's Speakers School Council Awards scheme recognises the relationship between schools councils and democracy. Awarding the most inspiring projects, the scheme needed a brand identity and print materials which appealed to not only school children aged between 4 and 18, but also their teachers as well as the members of parliament themselves.

Team work was at the heart of the winning schools council projects. Our solution involved commissioning Guardian cartoonist Tom Gauld to create a suite of logos and illustrations which implied collaboration whilst being both fun and sophisticated in order to appeal to the diverse audience.

*****

D&AD Awards 2011



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Open minds

Established by industry figurehead Lucy Johnston who describes the Neon Birdcage as a boutique venture with a lively, engaging tone of voice and character. An insights and events platform for creative business. More than just a publisher or events coordinator, the business is a 'destination' that sits at the centre of an international creative 'membership' network.

With such an evocative name we felt no need to show birds or cages, instead plumping for a key symbol which suggests a way to unlock the cage and the insights and knowledge within. The key also represents a way into the international creative membership.



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Get into University

University of the Arts London needed a memorable and positive identity for an exhibition showcasing their projects that encourage wider participation in the arts. The courses help students connect the dots between art disciplines and give them a flavour of student life.

We devised the name Art Works to communicate the positve effect the courses and projects have on their participants. Creating an AW monogram logo in glow edge acrylic - we placed the piece in and around various locations at the six UAL sites.

*****

McNaughton Awards 2011



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How to —

Mend a broken heart

The Mending Broken Hearts Appeal is a groundbreaking research campaign. At the centre of the research is a species of Zebrafish that can repair it's own heart cells. Scientists are learning how studying the fish might help us learn to mend human hearts.

We produced branding and a PR pack, to be sent to journalists, informing them of the appeal. Making the fish the hero, we parodied the much loved 'fortune telling fish' toy, the graphics on the outer packaging borrowed from the charm of the original iconic pack graphics, whilst the use of red also acted as a strong visual identifier to the BHF brand.



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Design by the book

The Mainstone Press specialise in short run limited edition art books celebrating British artists and illustrators from the birth of advertising and commercial art such as Eric Ravilious and Edward Bawden.

Our solution uses two books to create an M monogram reminiscent of book trade labels from the turn of the century.

*****

Graphis Awards Gold



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Develop a property brand

Land Securities newly acquired plot in Harrow, North London, needed a solid identity to help it through the difficult planning stages and carry it through to development.

The sites previous life as Kodak's main factory was the inspiration for our viewfinder monogram H. We created bulletproof brand guidelines which allowed the viewfinder to expand and contract to highlight imagery and text; resulting in a simple, flexible brand with focus.



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Talk the walk

Life coach Angus Fletcher needed a memorable brand for his new venture Streetcoaching. Angus specialises in coaching clients on the streets of London, using the architecture and history as metaphors to aid coaching and move clients away from the office or home.

Our solution takes a graphic representation of the roundabout symbol and twists one arrow to symbolise the breaking free of an individuals perpetual life cycles, which are often hard to escape.

****

Graphis Awards Gold



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How to —

Spray it loud

Channel 4's summer season of street culture and arts tackled everything from Banksy to BMXing. We worked in collaboration with C4's design team, 4Creative, to establish a strong identity that could move seamlessly between on-air, digital and print.

The result was an identity that communicated street culture and the summer in one simple marque.

*****

D&AD Awards 2012 - Yellow Pencil / Creative Circle Awards 2012 - Silver



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Start a revolution

The New York Times Magazine is famed for it's art direction of both illustration and photography. We were invited by their award-winning design team to submit a rethink of the famous Blackletter masthead based on the one word brief of 'innovation'.

The chosen solution was born from the notion that innovation is a fast moving thing - never standing still. This lead to a visual representation of revolution, each letterform spiraling to create an abstract but beautiful form.

The masthead was one of four used on a split run cover. You can read more about the project here. and see more of our concepts for the project here.



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Imagineer a brand

Beyond a traditional science laboratory; more than just a design studio, P3i - Northumbria University's design research initiative - fuses design with the traditional STEM subjects to 'imagineer' the future.

By its experimental nature, P3i's work is diverse, often complex and abstract, so the team needed an identity which would enable their messages to be communicated in a clear, uncomplicated manner.

Bold graphic flowcharts were used to represent the company's beliefs and thought process. This straightforward black and white approach acts not only as a striking visual identity in terms of clarity, but it also helps future proof the brand - not to mention helping it represent the almost limitless range of subject matters which P3i might work across.



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