Pop world goes Gaga
Sunday night saw the release of the much anticipated new album from Lady Gaga. Artpop launched at New York’s Brooklyn Navy Yard in spectacular fashion. The event was populated by original works from Jeff Koons, Marina Abramovic and Inez & Vinoodh, as well as live performances from Gaga herself.
The night culminated in Gaga taking to the air in her flying dress, Volantis. Our hats go off to Magpie clients, Studio XO, who conceived and engineered the centrepiece.
Watch out for this, and other groundbreaking work at the intersection of fashion at technology, asXO’s full site launches in 2014.
Dinosaurs brought to life
Today sees post offices across the country being taken over by dinosaurs.
The latest stamp issue, designed by Why Not Associates, features first day covers, hand stamps and a presentation pack designed by Magpie.
Packed with features and facts, it’s one for the six year old in all of us.
Fashioning the future with Studio XO
We're delighted to announce that we’ve been appointed to create a new brand identity for Studio XO, a forward-thinking fashion and technology innovator.
Pioneers in their field, XO engineer wearable experiences for likes of Lady Gaga and The Black Eyed Peas.
Curtains go up on dance exhibition
It's been a intense but productive few days in the studio, working towards the launch of a new exhibition at the Wellcome Collection.
The exhibition forms part of a continuing body of work for world-renowned choreographer, Wayne McGregor, and his company Random Dance. The exhibition explores choreographic thinking and ways of teaching the next generation of dancers.
Heard of Echo?
We’ve been working with Shoreditch Trust since May this year developing the identity for Echo - an on-line marketplace where skills can be exchanged without money changing hands.
It’s been a great journey for a good cause. This week we’ve been thrilled to see the first print work arrive in the studio and their website go live.
Sign yourself up here.
Na Zdorovye (cheers)
Shot glasses were raised today, as news came in that our gift packaging for Mamont Vodka has won Silver at the International Spirits Challenge.
Congratulations to the team (drinks on us).
Telling incredible stories
Yesterday we were at British Heart Foundation HQ, shooting portraits for their Annual Review.
Amongst the friendly faces was 2 year old Rosanna Ogden. Rosanna's story is one of the most humbling, yet incredible tales - and testament to the great work carried out by BHF.
Magpie brings home Lion
Amazing news just in. We've just heard that we've won Gold at the Cannes Lions - one of only 4 UK agencies to have been honoured at the international design awards.
The trophy comes in recognition of our part in creating the brand identity for new broadcast channel 4Seven.
A testament to the power of collaboration, the project was a joint effort with 4Creative and Man vs Machine. It's already won considerable plaudits, scooping awards at D&AD, The Creative Circle Awards and Type Director's Club.
Last night was a proud moment in Magpie History, as Will was shortlisted in the Rising Star category at the Design Week Awards.
An annual accolade, the nomination recognises excellence in a body of work built up by a designer over their first three years in industry.
Well done Will.
After Hours Exhibition
We're all off to the private view of After Hours tonight.
All three Magpie creative partners had personal work selected for the show, which has been wonderfully curated by Nick Eagleton and his team over at Jerwood Visual Arts. Well worth seeing.
The Review judging
Our creative partner Ben Christie is up in Stratford today, judging The Review – a long standing award scheme run by The Antalis Paper Group.
Always good to meet up with some familiar faces and spend the day looking at lots of lovely design work.
Location Location Location
Our latest campaign for property giants Knight Frank has just gone live. Their Angel office wanted a bold, straight talking campaign to heighten awareness of their unrivalled local knowledge and expertise. With the branch situated right in the heart of the the increasingly desirable N1 area, we delivered a campaign that reflected the pride they have in their postcode.
Magpie partner judges Design Week
Magpie creative partner, David Azurdia has been asked to join a select panel of judges for this year’s Design Week Awards - one of the most respected schemes in the industry.
See who he'll be rubbing shoulders with here.
A thorough(bred) rebrand
Towards the end of last year we worked with 4Creative to rebrand Channel 4 Racing to mark its move into a new era. As of this month Channel 4 will become the home of horse racing, having acquired the rights to mass appeal races such as the Grand National and Royal Ascot.
The rebrand needed to feel intrinsically linked to Channel 4 - therefore our approach was to cleverly extrude the existing mother-brand 4 to create a horse's head - communicating the channel brand and horse racing in a single logo. We've created style guides and a full visual language - more of which we'll add to the site soon.
Number 8 in Uk Top 50
We were delighted to be ranked 8th in this year's Design Week Creative Survey of UK design agencies.
OK, so it's not first (that honour goes to Apple), but we've climbed from 35th to 8th in two years. With over 11,500 creative agencies in the UK, we think that's pretty special.
Thank you to everyone who's helped get us there: the clients and collaborators who have made our work award-winningly good. And here's to climbing that chart in years to come.
Great to see the new gift packaging for Mamont Vodka in Selfridges today. The new look will be coming to an independent wine merchant near you, just in time for the festive season.
Winter warmers all round.
Films 4 Cheap
We've been working with 4Creative on a few brand tweaks and rebrands recently. The first of which to see the light of day is Film 4's 30 films for 30p initiative. The campaign is part of a celebration of Film 4's 30th birthday and it's a great way to see 30 Film 4 classics on a tight budget.
We were briefed to create a subtle addition to the existing marque that said 'cheap without being cheap'. Our solution was to add a Eurohanger die cut - the universal visual cue for high street shops. Film 4 fans should look out for a little sting featuring our new logo running throughout November.
This week saw the opening of Andy Hayes' brainchild 'Throwaway Lines' - an exhibition at the FreeWordCentre in Farringdon. But rather than explain what the exhibition is all about you can read about it on the Design Week site.
Here's a snap of our frame in action at the private view earlier this week.
Hip To Be Square
It's a busy week this week, as we put the final touches to the show graphics for 'Towards Future Ways of Living' - an introductory exhibition from P3i.
P3i is a newly formed, interdisciplinary design studio, funded by Northumbria University. One of the team's primary objectives over the next 5 years is to explore the convergence of Design, Science and Engineering, and in doing so, help to align Design with the traditional STEM subjects.
The show will run from the 18th - 20th September as part of London Design Festival. As well as the branding and graphics for the exhibition, we'll be working with P3i as they continue to grow over the next few years.
4seven launches with Magpie marque
Today sees the launch of C4's first new TV channel since 2005. 4seven is set to be a reactive catch-up service, with programming directly effected by public reaction and interaction - a second chance to see the most talked about shows from the last seven days.
The on and off air identity, brought to life by ManvsMachine, literally revolves around the channel's new brand marque. Our thanks to 4creative, who were the glue holding the whole collaboration together.
With a full project feature to follow, you can busy yourself by tuning in, getting the app, sharing, liking and more here.
BAFTA Review of the Year Mark III
We're honoured to have worked with BAFTA on their Review of the Year for the third successive year. This year we were briefed to take a timeline approach to show just how much BAFTA achieves in one short year. Utilising parallax scrolling we've brought the year to life in an easy to use, super-long carpet-like design.
Many thanks to the BAFTA Web and Print team for the opportunity and to Chris at Archive for the excellent programming.
Picture courtesy of BAFTA/Alex Thompson
New York Times Magazine
We've been itching to talk about the exciting project we've been working on with The New York Times Magazine for the last month. Famed for it's art direction of design, illustration and photography, the award winning magazine has collaborated with eight of it's favourite creatives to design four new typographic mastheads that express the one word brief 'innovation'. And we're lucky enough to have one of our designs selected for the cover.
You can read all about the project here . We're incredibly honoured and humbled to have been selected from 20 of the best agencies and illustrators in the world. Wow! Thanks to the NYTM team. Here's a behind the scenes blog from them. And here's the ones that didn't make the cover.
ICON Magazine invited us to contribute to their popular feature Rethink, where leading graphic designers are asked to redesign something they think needs updating, has been designed badly or has a problem that needs solving.
The result is the ABC Rule, combining millimetres with ISO A, B and C paper sizes to make paper simple. Designed to ease a career-long frustration, it gives the humble ruler a new dimension for the creative industries.
Get in touch to enquire about getting one for your pencil case.
Poised and ready
This week has seen the curtain go up on a new working relationship with choreographic powerhouse Wayne McGregor.
Along with his company, Random Dance, it's a joy to collaborate with such a versatile and progressive group of creatives. We can't wait to get started.
Wayne McGregor photographed by Nick Mead. Courtesy of Royal Opera House.
Beating the Drum
The latest issue of The Drum hit the newsstands this week, with an illustration from our latest Robert Horne project making the cover.
The magazine, specialising in news for the marketing and media industries, was a lead sponsor of this year's Roses Creative Awards, where the RH project picked up a Gold award for Art Direction and a Bronze for Illustration.
The Roses awarded some humbling work this year, some of which is on show in the magazine, the rest at their website, here. Congratulations to all those featured.
Smelling of Roses
Last night Manchester hosted the awards do for the Roses Creative Awards 2012 - the best of the best work produced by design and advertising agencies outside of the capital, or indeed for clients outside of the capital. We were unable to attend due to parental duties (nappies to change), but we entered two projects for clients Robert Horne (based in Northampton) and Silverlining Furniture (in Cheshire) and both were nominated.
So we almost spat out our cocoa last night when the live Roses blog announced that Imagine the Possibilities for Robert Horne took home a Gold in Art Direction and a Bronze in Illustration. That pretty much wraps up an amazing awards season for us and crowns Imagine as our most 'gonged' project to date - a Rosey end.
Read all about it
Today we received copies of the first journal we recently designed for Bright Young Brits. Having created the branding last year (following our work on founder Lucy Johnson's The Neon Birdcage brand identity), it's great to see our wise little owl in print. The publication is a 24 page newspaper featuring some of the UK's most hotly tipped young things from all walks of creative life. We're looking forward to designing the next one with Lucy.
Thanks to Newspaper Club for being so helpful and insanely fast.
The impossible to get D&AD Pencil
Last night saw the great and the good of design and advertising head to the IMAX theatre for the 50th D&AD Awards - the Oscars of the design world. We were thrilled to receive a Pencil nomination for our Gavin Martin Postal Tubes in graphic design, as well as an in-book award for Imagine the Possibilities in the illustration category.
Our nomination didn't convert itself into a Yellow Pencil (only three were awarded in graphics out of 21 nominations) but we later bumped into our clients Channel4 and were elated to discover that the Street Summer branding campaign brought home a hard to get Pencil in TV & Cinema Communications / Multi Platform Branding. Oh what a night.
Twice as nice
The shortlist for the Design Week Awards has just been announced, with Magpie posting twice amongst some select company.
In Search of Sachin was recognised in the Editorial Design category, whilst Imagine the Possibilities caught the judges' eye in Print Communications. Given the standard of work this year, news of the lightbulb nominations has certainly brightened up the week - particularly given that a maximum of ten projects could be recognised in any given category, and that there were fewer categories this year.
Our congratulations to all those shortlisted, and best of luck on the big night.
Hip to be square
News comes our way this week that our recent project for Robert Horne has been awarded a silver cube at the annual ADC Awards.
The Art Directors Club of New York has been running its awards scheme for over 90 years, and stands tall amongst the creative industries as one of the most prestigious and coveted benchmarks of creativity. Their awards are hard earned, so we're thrilled to have picked up a silver.
C4 Street Summer picks up 2 Silver Awards at the Creative Circle 2012 honours night.
We were delighted to see the branding for Street Summer pick up two gongs at the Creative Circle Awards last night. The project, completed in collaboration with 4Creative, drew the spotlight in two categories - Best Logo and Best use of Illustration.
Our thanks to 4Creative for a great night out at the Roundhouse (appropriately enough).
Three Carat Gold
Splendid news has just arrived in our inbox from New York - we've picked up three (count 'em) Graphis Gold Awards. There's one in Posters for our series of bearded lady posters for Sarah Grundy and two in Logos for Streetcoaching and Mainstone Press, which you can see on our logos page here.
As you can see, the awards are pretty bling, so we'll be reinforcing our trophy shelf prior to their arrival.
The Perfect Circle
The end of 2011 saw the launch of the exclusive BAFTA Academy Circle. Founded as a membership initiative for private donors to the charity, the Circle affords its members unparalleled access to the BAFTA, its unique events, screenings and awards night.
We worked with BAFTA to develop the branding for the Circle, as well as a suite of membership collateral from welcome packs to membership cards. With high production values and a sense of simplicity, the focus of the project was to add value and prestige to the scheme. More to follow in the Projects section soon.
Here's a test shot for a lovely project we're currently working on for the University of the Arts London's Equality and Diversity Team. The final series of images by the brilliant John Angerson will be used as part of an online equality and diversity toolkit we're designing and programming. We've also named and branded the toolkit, but that's all under wraps for now. Expect to see more in the summer; if all the shots are as stunning as this it should be a very nice website indeed.
Today sees the launch of the Roald Dahl special stamp issue (celebrating 30 years of the BFG) we've been working on for the last 18 months. The project was a joy from beginning to end thanks to a great client (in the form of the Royal Mail) and a great subject matter. As the issue is the 2012 inaugural 'blockbuster' set we were asked to design all the extras too - miniature sheet carrier, first day covers, collectors pack and a beautiful Prestige Stamp Book. And best of all we were able to commission our hero Quentin Blake (a true gent) along the way. Expect to see the full project on our site soon.
Photograph: Geoff Caddick/PA
The Light Fantastic
Luxury light designers Hector Finch got in touch with us earlier in the year having seen our winning work in the Design Week Awards. We've since been working with them to give their brand a new lease of life and reposition them as the design-led lighting company they've become in their twenty years.
Redrawing their established monogram and pairing it with classic British designed typography from the 1920s and 30s heyday of lighting, we've also worked closely with Hector Finch on a stationery range with exquisite attention to detail - to better reflect their own commitment to craft and hand finishing. In 2012 we'll be rolling out an ad campaign as well as redesigning their sales brochure and website.
Taking the law into our own hands
We've recently started working with University College London's Faculty of Laws. We created a simple identity and blog to be used by lecturers and students to share best practice in Pro Bono Law. Picking up on the language of law reference books and law students notations, we designed a blog that feels like a vibrant resource. Here's what course leader Jacqueline Kingham said about our work "Just a quick email to say a huge thank you again for all your work on the UCL blog. It looks really fantastic, so happy with it and you did such a great job despite my limited budget." Nuff said.
A woman's work is never done
These days the WI is more than just jam and Jerusalem. From beekeeping to book keeping it brings together women from all ages and all walks of life to swap ideas, learn from each other and engage with the local community.
To help the Stoke Newington branch of the national institution we devised a local, copy-driven campaign of flyers and posters, aimed at changing perceptions and attracting new members.
A recipe for success
We've just finished an extensive rebrand for Jackson Gilmour - a family run, chef-led and award-winning catering company based in London. With a prestigious client list that includes HRH the Queen and a staff of chefs with more than a few Michelin stars between them, they needed a rebrand that expressed their offer as one of the best in the business. We devised a marque inspired by cooking pot hallmarks, with a series of recipe style straplines that change on every application. The brand is currently rolling out over stationery, uniforms, vans and an online refresh.
Lightning bolt goes down a storm
Etapes, the leading Parisian journal of design and visual culture, features a striking cover illustration on its latest issue.
The prestigious quarterly got in touch last month with a request to feature the illustration, originally drawn up in-house for Robert Horne's Imagine paper.
We can finally talk about the Royal Mail Yearbook, a project that first entered the studio in August 2010! It's the Royal Mail's biggest commission of the year, so we were over the moon to hear we'd won the commission back in September.
The Yearbook is a collection of the year's 14 sets of Special Stamps, each afforded its own dedicated chapter. Our theme of 'Illuminating Letters' saw the chapters begin with a unique drop cap, each illustrated by a well-regarded artist. With subject matter ranging from The King James Bible to The Thunderbirds, the book is a truly eclectic look at British cultural history.
Vodka campaign pushes boundaries
This week sees the launch of our new ad campaign for premium vodka brand, Mamont. Distilled in and inspired by the wilds of Siberia, the campaign positions the vodka as the 'Spirit of Adventure'.
The ads form the first part of a multi-faceted campaign aimed at strengthening the brand, increasing awareness and driving sales across the UK, Europe and Russia. We'll be revealing more of the project over the coming months, but in the meantime the initial ads can be seen here.
Taking it back to the streets
Things are hotting up for our first piece of branding in collaboration with 4Creative. Street Summer is an arts and culture season screening throughout August on Channel 4 (which encompasses everything from Banksy to BMXing, rapping to parkour). By combining two instantly recognisable icons, we created a brand marque which said 'street summer' in one hit. We then created various versions of the logo including several different stencilled iterations to make sure the branding seems ever changing and dynamic.
The talented team at 4Creative are now rolling out the brand both in print and on air. We're loving the Google Maps Streetview inspired promo ad in particular.
The longest road
This summer sees friend of the studio, Alex Knill, take off on a solo bike challenge in aid of Heart Research UK. It's a personal journey, that'll see him battle from Land's End to John O'Groats. Uphill all the way then, and just seven days to get from end to end.
It's a long and hard road north, full of chasing dogs, driving rain and cross-town traffic. We're helping Alex to look good in the process, with custom jerseys, support vehicle and promotional collateral to help him hit his fundraising targets.
To help Alex along the way, click here.
A brochure fit for a (future) king
We've been busy working on the ticketing and brochure for the inaugural BAFTA Brits To Watch event in LA, which happened over the weekend.
The event was hosted by Academy President The Duke of Cambridge and his new wife. The star studded event was a chance for young British talent (the ones to watch) to connect with their LA cousins and promote Britain as a major player in the world of moving image.
We're very proud to think Wills and Kate went home with a bit of our print work in their suitcases.
To the letter
We're honoured to announce we've been asked to talk at the final Typographic Circle lecture of the year. We've been quietly quaking in our boots for about six months since we were first contacted, and it's taken us until now to decide on a format, but here it is - An A-Z of Magpie Studio. The three founding partners take you through the first three years, letter by letter.
For those of you who are interested you can buy tickets here.
It's review time
We've just designed and produced the BAFTA Review of the Year (ROTY) for the second year running following a 6 way strategic design pitch win in 2010.
The ROTY is one of BAFTA's most important marcomms tools for garnering support and new members. We helped them make a smooth transition from their previous traditional printed Annual Review to a fully online version (albeit with a nifty printable PDF version a short click away).
We're all 4 collaboration
This week we had our first presentation at the Channel 4 building (pictured) with the uber talented 4 Creative. We're currently collaborating with them on a couple of exciting new projects. More news on this once things start to go live.
Today sees the launch of our Tangram press advertising campaign for estate agent Knight Frank's bespoke home buying service 'The Buying Solution'. We've created a suite of photography using solutions to a specially made red oak Tangram puzzle. The model making was by the super talented Richard Gonzalez and the beautiful photography by John Ross.
Awards season ends on a high
We've just heard that 5 of our projects have been selected for this years D&AD Awards. Projects include our Gavin Martin Proof Bags (twice - once for Packaging and once for Applied Print Graphics), recent work for Parliament Education, Glue and Sarah Grundy Hair & Makeup. All of them are 'In Book' which means we don't get one of these nice pencils, but our work will be sitting in the hallowed pages of this years D&AD annual alongside the best graphic design in the world. A further 5 or so projects featured in the controversial 'Shortlist'. Not a bad end to a great awards season for us, nice.
Light bulb moment
An evening with some of the design industry's leading lights hit a high for Magpie last night, as we picked up our first light bulb.
High Street Roll Out
Start-up shoe brand Rollasole continues to go from strength to strength. This month sees them pop up all over the high streets of Britain, with new stockists including Miss Selfridge, Next and New Look. Boutiques in Paris, Milan and Tokyo beckon.
BrightYoungBrits take flight
Tonight sees the launch of our identity for BrightYoungBrits at the Hospital Club - a new curatorial initiative celebrating the brightest young creatives in the UK by setting up an evolving, living exhibition. The piece is a new production from our client The Neon Birdcage.
Our solution illustrates BrightYoungBrits' keen eye for spotting creative talent and their 360 degree view with an owl logo. A portfolio website will be launching here in the coming months.
A bright end to the year
We've had some great news this week to finish the year on a high - we've been shortlisted four times in this years Design Week Awards. Our work for Glue has been shortlisted in the Brand Identity category, our Royal Mail Christmas stamps display piece in Print and our proof bags for Gavin Martin Colornet in Packaging and Direct Mail. All in all not a bad haul for one award scheme so we're mightily pleased. You can see the full list of awarded projects here.
We recently finished an identity and stationery for our friend Tim Mainstone of The Mainstone Press in Norwich. The family run publishing company specialise in limited edition short run art books concentrating on British illustrators such as Eric Ravilious and Edward Bawden. Our simple monogram harks back to a bygone era of publishers marques - shown here on a letter-pressed business card.
This week Design Week published their 'Creative Survey 2010' which includes various lists and charts of award winning design agencies. We were shocked and not a little chuffed to see that we'd slipped into the 'Top 50 - UK Awards 2010' list at a respectable 35. Not bad for two years in business. Thanks to all our clients and our talented team for making it a fantastic two years. Can't wait to see what 2011 brings.
Politics for Kids
We've been working with Parliament's Education Team recently and next week sees the launch of our identity for the Speaker's School Council Award. The awards scheme recognises excellence in school council projects and their link to democracy.
The identity needed to appeal to a wide audience from four year olds to MPs so we collaborated with the excellent Tom Gauld to create an identity and literature that was both playful and sophisticated. Here's a crop of one of his lovely illustrations.
New identity brings focus to Harrow area
This week sees the launch of our recent identity for Harrow View - a new mixed use development by Land Securities which is currently in the planning stages. Land Securities are working with site owners Kodak to create a new development which will set a benchmark for a decade of regeneration in the Harrow and Wealdstone area of North London.
Our identity gives a nod to the sites heritage with a viewfinder H monogram. We'll be rolling out everything from PowerPoint templates to exhibition graphics over the coming weeks.
We've just finished a new advertising campaign for estate agents Knight Frank. The ads feature shots of individuals surprised by the news that the high-end estate agent markets properties under the 1 million pound mark. We worked with the fantastic John Angerson to create a suite of surprised people for use over the coming months.
Bear with us
This particular piece of news has been hard to keep under wraps as we've been itching to tell the world we've designed our first set of stamps for the Royal Mail for the last year or so, since the artwork went to print. Thankfully today we were sent the Autumn issue of Royal Mail's 'Collections' guide which features our work on the Winnie-the-Pooh stamps and associated collectibles, so it's officially common knowledge. We'll be posting the full job as a case study soon (along with a few overdue updates to our projects), but for now this is a sneak preview. And the stamp collectors amongst you can pre-order a set here.
Earning our (stars and) stripes
Our chirpy postie delivered a surprise package today. With a postmark from the US of A, it turned out to be a Gold Award from Graphis - a genuine surprise as it's the first we've heard from them since entering the awards in darkest December. The news from across the Atlantic came courtesy of our carrot based poster for London printers, Gavin Martin Associates.
Magpie goes to the movies
Today sees the launch of the BAFTA Online Review of the Year. We were thrilled to win the project in a 6 way pitch back in April and add the fantastic BAFTA to our ever-growing client list. The project takes a behind the scenes look at what makes BAFTA tick - focusing heavily on their fantastic moving image library and bank of incredible photography which we've integrated into the site.
Thanks to the BAFTA online editorial team for making it an enjoyable and smooth process.
Design Week asked one of our directors Ben to write a bit about what inspires him. Here's what he had to say on what gets him going...
Home to roost
We've just received file copies of a lovely screen printed poster we've designed to promote our lecture at the place it all started for us - Somerset College. It's illustrated by our old lecturer Brian Sweet and printed in Bath (we thought we'd keep it all South West) by Joshua at White Duck. We'll be hitting the 'Set next Thursday the 6th May.
The annual awards season has culminated with the announcement of the 2010 D&AD awards, widely regarded as the Oscars of the design industry. With over 20,000 entries from around the globe, our Christmas Stamp miniature booklet for the Royal Mail has been nominated for the scheme's elusive gong, the pencil. Needless to say, the news lit up the studio - particularly as it's one of only four nominations in the Graphic Design category, and the only British nominee.
Thanks to our friend Neil Hedger for the image opposite.
Down with the kids
We've just been sent a copy of Polish baby magazine 'Ga Ga' which features our rabbit poster for Gavin Martin. It's actually a beautifully put together publication, but as our Polish isn't quite up to scratch we've got no idea what they've said about our carrot based cutie.
Our work for startup healthcare group Kirkwood Care was featured in todays Design Week. We've been working closely with ex-Innocent Smoothies finance guy Reece Howe for the past two months on a brand which will hopefully help Kirkwood Care stand out amongst the myriad of cliched care graphics employed by Kirkwood's competition. Design Week subscribers can see the full article here. Big thanks to Alan Levett for his work on the fantastic illustrations.
The question as solution
Today sees the launch of our press and online campaign for The Buying Solution - the independent buying consultancy of Knight Frank. The campaign uses conundrums and riddles to pose intriguing questions about property. The press ads leave the reader itching to find out the solution, driving readers to the website for the answers.
Illustrations were by our in-house pencil twiddler Ben.
And the winner is...
Last night we attended the McNaughton Review 09 Awards do and walked away with a Commendation (for our book for artist Maria Amidou), a Highly Commended (for our Pinks Beauty brochure) and a category Winner and Best of Show for our Christmas Stamp Miniature Booklet for the Royal Mail. We are, of course, rather chuffed.
Top of the (Vox) Pops
This week Jamie was asked by Design Week to contribute to their Vox Pop column. Here's what he had to say on the matter of cross collaboration with pop stars.
What's your fashionality?
The I-dent fashion show took place this month - a collaboration between Tate Britain, University of the Arts London and the fashion, hair and make-up designers of the future. The show explored British identity and formed part of Afrodizzia, a Late at Tate event to celebrate Turner Prize 1998 winner Chris Ofili's current exhibition at Tate Britain. We were honoured to design invitations, programs and projection graphics.
Under starter's orders
Leading independent property consultants, Knight Frank, are set to open their doors in Ascot this month. The new lettings office will be launched with our promotional campaign, that highlights their outstanding pedigree in the property market.
We were chosen as front runners for the commission following a successful campaign for Berkhamsted.
New Year's honours
Following a lengthy judging process, two of our projects have been shortlisted for the 2010 Design Week Awards. Portfolio Advice Day made the grade, along with our promotional work for printers Gavin Martin. Our thanks to both clients, who trusted us to pull the rabbit from the proverbial hat.
(N)ICE identity launches
We recently completed our first pro bono project, which today featured in Design Week - you can see the article here. The ICE Coalition for the International Court for Environment are a not-for-profit collective of like minded law and NGO specialists campaigning for a truly international court which could adjudicate on disputes arising out of all UN environmental treaties. We've been working with Mesh (who have also offered their time on a pro bono basis) to provide a fully content managed website which will help attract new supporters.
The Neon Birdcage offers industry intelligence and insight to a loyal membership through print, podcasting, seminars, events and an all-encompassing website. The new venture sits as a central hub of consumer knowledge for an international creative network.
Our identity offers up the key to this knowledge, giving the bearer exclusive access to the insight and expertise within. The Neon Birdcage will be opening soon here.
The art of exclusion
A new report for the National Arts Learning Network scrutinises the admissions processes of our HE art and design institutions, exposing some shocking evidence about institutional discrimination and misrecognition. We designed 'Art for a Few' to draw attention. It's currently piling up column inches in the education and national press, and was even picked up by Design Week, as you can read here.
The report was written and researched by Jackie McManus (head of widening participations at UAL) and Penny Burke (Professor of Education at Roehampton University), and can be downloaded in full here.
Lucky for some
We moved last week and as an announcement to clients, friends and suppliers we've created this little stop frame animation. For all the fact lovers out there Aimi shot 1,777 frames in order to make it. Turn the lights down, get the (very small bag of) pop corn out and enjoy.
Design Week published an article on our branding work for Shift today. The back of our Aimi's head is now gracing page 4 of the industry's only weekly mag - hair modeling fame beckons.
To see the full project click here.
School's out for summer
Our recent identity for the Creative Summer University seems to have done the trick as the course had record attendance this year. The summer camp acts as a mini art foundation course for kids interested in a creative pathway. It's totally free and run by University of the Arts London who aim to enroll students whose parents haven't been to university.
As part of the project we photographed students from Hackney College in order to reflect the target market. As the budget was minimal we opted to shoot in-house - it was a bit like having an episode of Grange Hill acted out in our studio but the results were great. A big thank you to Hackney College for their help and cooperation.
Rolling Down Under
Michael Patrizi the V8 Supercar Champion is helping to launch Rollasole in Australia. Last weekend saw the driver sporting a Rollasole logo down the side of his car (don't think he adhered to the strict brand guidelines on that one) whilst competing.
Talladega Nights style endorsement adverts beckon...
We were recently sent this beautiful paper cut illustration by our friend Becky Sutherland. It's been painstakingly cut from an old copy of Grafik magazine and apparently utilises her daughter's old science folder and various other found objects.
It's going to take pride of place on the wall here. If you like the look of it then there's plenty more amazing work here.
Ch ch ch changes
Our rebrand of the arts charity All Change was featured in Design Week today. Their mission is to develop and promote the role of the arts in society by bringing artists and people together to develop original, high quality and innovative arts projects, which promote artistic excellence and affect positive change for individuals and communities.
It's business (card) time
We got a copy of the Lawrence King book 'Business cards 3: Designs On Saying Hello' in the post today. The book features our business card for the Vegetable Bar in Germany which you can see in full here. It's our first piece of work to get published which is a nice little landmark.
USA gets sole
Matt at Rollasole has been getting some unprecedented coverage on his product over the last few weeks. He's been interviewed and featured on ABC and NBC New York today after getting a rave review from celebrity gossip and fashion blogger Perez Hilton. You can see a bit of the coverage here on the ABC website and here on NBC.
Not just that, he's also had recent coverage in the Guardian, Times, Heat, Now and The Evening Standard - all praising the genius of Rollasole. Check out the Rollasole site and spread the word.
Joined up approach to the arts
Today sees the launch of our Art Works identity for University of the Arts London. Art Works is a new awards scheme which celebrates arts and progression - focusing specifically on the university's Widening Participation programmes. We were asked to create a name, identity and catalogue for the event which will run annually. Our solution was an AW marque which reflects the university's joined up approach to Widening Participations and work within schools.
Our first ever Magpie Studio client, Prison Radio Association have just been awarded four awards at the Sony Radio Awards (radio's equivalent to the Oscars). They went home with two golds and two bronzes, which is amazing considering they are all recorded and produced by a tiny team working with inmates within Brixton Prison. They were also awarded Best New Charity last year at the Charity Times Awards. We're very proud to be working with such a worthwhile and forward thinking charity.
Two for joy
The Magpie Studio inbox has just received it's most exciting message yet. Today we found out that we've been awarded not one but two D&AD 'In-Book' entries. Of all the awards schemes D&AD is the most prestigious, established and toughest to get into. It's also worldwide these days which means our two pieces of work were part of only 717 chosen globally from 20,000 entries. It's fair to say we're all over the moon!
Good on paper
We've just got back from Reykjavik where this years McNaughtons Review Awards were held. Our Portfolio Advice Day guide for University of the Arts London and Tate Britain won Best Brochure. It was an amazing weekend with all expenses paid by McNaughtons and some great activities including skidooing across a glacier in -10c conditions - not your average awards do. Thanks to Jim and the team for putting on an excellent weekend.
Stars in their eyes
The Milton Agency are a London and LA hair and makeup agency who we've recently rebranded with a five star solution. It seems they deserve all five of them too as one of their makeup artists has been nominated for an Oscar for his part in the latest Batman movie, Dark Knight. John Caglione Jr is the genius behind the new Joker makeup and is no stranger to the Oscars having won a gong in 1990 for his Dick Tracy work. Fingers crossed for the team in LA tonight.
Awards start rolling in
This week saw us walk away with our first design award. We were commended at the Design Week Benchmarks (the best in brand communications) for our Rollasole branding. Shortlisted in the 'Sports, Leisure and Travel' category, the judges described it as 'a highly unusual entry'.
The awards are judged by industry gurus such as Wally Ollins and Geoff Halpin along with Heads of Design and Brand Managers from some of the UKs best known corporates such as Boots, HSBC, John Lewis, Nokia and Tesco. It's nice to know it's not just other designers that appreciate a bit of sound branding.