How to —
Turn a problem on its head.
The website you're currently browsing through was launched to coincide with our first year in business. To mark the dual celebration - our birthday and web launch - we sent friends and clients a hand-printed, letterpress announcement.
The limited edition prints worked both ways up, initially as a birthday announcement from the three Magpie partners (the three Ms) and then turned upside-down, as a web announcement (the three Ws). We commissioned six different sets of letters, with each set featuring on it's own edition of 25 prints.
How to —
Illustrate our love of all things shiny
The end of each year brings the same problem - how to deliver a memorable Christmas message that stands out from our client's bulging mail bags.
We chose to illustrate a familiar festive favourite, The Twelve Days of Christmas - a well-worn song that encourages audience participation. We kept hold of the famous five gold rings though (one for each member of staff), highlighting a magpie's love of all things shiny. The simple omission made both the poster and the company name memorable.
