How to —

Lend a helping hand

D&AD exists to inform, educate and inspire those who work in the creative industries. As part of their education programme, they introduced the University Network - a membership programme that gives course tutors access to a broad range of education resources and teaching aides, a helping hand to place their young creatives in industry.

Put simply, the message to tutors was that joining D&AD would make their working life easier. To bring the strap line 'Behind you all the way' to life, we photographed real lecturers from all over the UK, giving them a little extra D&AD yellow backup in the process.

Photography by Laura Pannack.

Next Project —

How to —

Throw down the digital gauntlet.

In 2009, D&AD organised a series of open forum events for the creative industry. Set up as 'pub debates', the sessions were intentionally thought provoking, well lubricated and often confrontational.

We were asked to name and promote one such event, that brought together creative teams from different disciplines. Asked to answer a brief live on stage, the teams faced each other in a creative showdown to find out who was quickest on the draw.