How to —

Draw attention

Parliament's Speakers School Council Awards scheme recognises the relationship between schools councils and democracy. Awarding the most inspiring projects, the scheme needed a brand identity and print materials which appealed to not only school children aged between 4 and 18, but also their teachers as well as the members of parliament themselves.

Team work was at the heart of the winning schools council projects. Our solution involved commissioning Guardian cartoonist Tom Gauld to create a suite of logos and illustrations which implied collaboration whilst being both fun and sophisticated in order to appeal to the diverse audience.

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D&AD Awards 2011