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Deliver a great idea

Having joined forces in 2010, Gavin Martin Associates and Colournet wanted to raise their new profile without breaking the joint bank account.

We suggested making use of an unused canvas - the humble proof bag. Used by printers to deliver wet proofs to their clients, the bags were screen printed with a life-sized collection of eccentric objects.

Tucked under the arm, the proof bags act as walking billboards en route, and a talking point when dropped-off. Low cost, high impact and the promise of raising a smile.

*****

D&AD Awards 2011 (proof bags) / D&AD Awards 2012 - Nomination (postal tubes) / Design Week Awards 2011 - Commendation / Blades 2011 - Packaging Finalist

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Talk to clients about reproduction.

Award-winning printers Gavin Martin Associates wanted to promote their conversion to eco-friendly vegetable inks, whilst maintaining their commitment to the highest quality print.

We took them at their word, offering their customers 'Unrivalled reproduction', and something to smile about in the process. Our giant rabbit - painstakingly created in carrots - not only formed a memorable image, but kept the local city farm in fodder for a week.

The oversized postal tube, bright orange and covered in mud, worked as an appropriate precursor to the main event.

*****

Design Week Awards 2010

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Make designers feel at home.

Gavin Martin's Print Lounge is an inspirational resource for designers - a treasure trove of beautiful print jobs collected over the last 40 years. We turned to the classic Apple Macintosh print icon to bring together the worlds of print and design, and capitalise on industry nostalgia. We then gave the icon a comfy twist to make designers feel at home.

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Celebrate prize-winning print.

When award-winning printer Gavin Martin Associates introduced vegetable inks, they were keen to share the news - and reassure customers that their high standards wouldn't be compromised. Our solution consists of a giant vegetable complete with 1st place rosette to carry all the details. The announcement coincided with Hallowe'en, so we plumped for a giant pumpkin.

*****

D&AD Awards 2009

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Talk the talk.

Gavin Martin Associates have been in the print business for over 40 years. Located in the East End, the heart of London's design industry, they're also a local resource for the majority of their clients. Our brochure makes the most of their whereabouts using colourful Cockney slang to tell their story and promote their work.

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Get a second look from designers.

Gavin Martin's Print Lounge is a treasure trove of inspiring print samples. Our invitation creates a unique and intriguing typeface from linen testers, a designer's tool for examining fine print. The concept highlights the level of craft and detail in the pieces on show, while asking designers to take a closer look.