How to —

Turn a problem on its head.

The website you're currently browsing through was launched to coincide with our first year in business. To mark the dual celebration - our birthday and web launch - we sent friends and clients a hand-printed, letterpress announcement.

The limited edition prints worked both ways up, initially as a birthday announcement from the three Magpie partners (the three Ms) and then turned upside-down, as a web announcement (the three Ws). We commissioned six different sets of letters, with each set featuring on it's own edition of 25 prints.