How to —

Illustrate our love of all things shiny.

The end of each year brings the same problem - how to deliver a memorable Christmas message that stands out from our client's bulging mail bags.

We chose to illustrate a familiar festive favourite, The Twelve Days of Christmas - a well-worn song that encourages audience participation. We kept hold of the famous five gold rings though (one for each member of staff), highlighting a magpie's love of all things shiny. The simple omission made both the poster and the company name memorable.