How to —

Fire the imagination

Paper manufacturer Robert Horne were keen to catch the eye of the creative industries with the launch of their latest paper, Imagine.

True to the paper's name, we wanted to create a promotional campaign that would fire the imagination of a design-savvy audience - to suggest that with imagination, anything is possible.

We paired evocative thoughts on the nature of creativity with seemingly impossible illustrations to create a set of posters that would inspire and engage.

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Art Directors Club Silver Award / D&AD In Book Award 2012 / Design Week Awards 2012 / Roses Creative Awards Gold