How to —

Lend a helping hand

D&AD exists to inform, educate and inspire those who work in the creative industries. As part of their education programme, they introduced the University Network - a membership programme that gives course tutors access to a broad range of education resources and teaching aides, a helping hand to place their young creatives in industry.

Put simply, the message to tutors was that joining D&AD would make their working life easier. To bring the strap line 'Behind you all the way' to life, we photographed real lecturers from all over the UK, giving them a little extra D&AD yellow backup in the process.

Photography by Laura Pannack.