How to —

Make stamp design look like child's play

Royal Mail wanted to celebrate the phenomenon that is Winnie-the-Pooh. With a brief to focus on the AA Milne and EH Shepard works, we created a set of stamps and collectibles that were loyal to the original books.

Acres of research resulted in a set of stamps which appear effortlessly simple. Black and white illustrations from the first editions were printed in mono with serious attention to detail - right down to typesetting the designs in the font from the original pressings.