How to —
Make the problem the solution
The Buying Solution are the buying arm of leading estate agent Knight Frank. They quite literally solve their clients house buying problems - covering everything from finding the property and negotiating the price to moving them in.
Knight Frank wanted to create a strong press ad campaign to put The Buying Solution front of mind. Our approach was to communicate their creative problem solving through use of a tangram puzzle. Employing a model maker to create a beautiful oak brainteaser, we art directed a shoot with a range of iconic shapes used to express the many strengths and virtues of their service.
Photography by John Ross.