How to —

Develop a property brand

Land Securities newly acquired plot in Harrow, North London, needed a solid identity to help it through the difficult planning stages and carry it through to development.

The sites previous life as Kodak's main factory was the inspiration for our viewfinder monogram H. We created bulletproof brand guidelines which allowed the viewfinder to expand and contract to highlight imagery and text; resulting in a simple, flexible brand with focus.