How to —

Start a revolution

The New York Times Magazine is famed for it's art direction of both illustration and photography. We were invited by their award-winning design team to submit a rethink of the famous Blackletter masthead based on the one word brief of 'innovation'.

The chosen solution was born from the notion that innovation is a fast moving thing - never standing still. This lead to a visual representation of revolution, each letterform spiraling to create an abstract but beautiful form.

The masthead was one of four used on a split run cover. You can read more about the project here. and see more of our concepts for the project here.