How to —

Rollout an identity.

Rollasole is a start-up shoe company selling rolled up ballet pumps from nightclub vending machines. Designed to give female clubbers a break from stiletto-sore feet, the brand needed an identity that would appeal to fashion-conscious, fun-loving ladies. Our solution features a rolling R monogram that captures the concept, complete with fashion photography and a fun tone of voice. Even the letterhead comes rolled in a tube so recipients can enjoy their own unrolling.


Benchmark Awards 2008