How to —

Lower the barriers and raise the bar.

University of the Arts London needed a memorable and positive identity for an exhibition showcasing projects that encourage wider participation in the arts. We created the name High Rise to communicate both the urban location of participants, as well as their level of achievement, and added a typographic twist to the logo to create a feeling of rising up. The theme continues through the print and exhibition graphics where all information and imagery floats to the top of the page.