How to —

Frame a city in motion.

Shift is a digital photography exhibition that captures the diversity of movement through London's streets, flight paths and waterways - from parkour acrobatics to shopping trips.

We devised a name for the show, and an identity that 'shifts' a digital camera's viewfinder. With the central focus brackets offset to create an iconic S, we were able to create a mark that focused on both movement and photography.

Clear screen-printed posters were sent out as invitations, inviting recipients to frame their own view of the city.