How to —

Put the eye in identity.

Known as a photographer with an eye for detail, Obergfell's identity recreates a linen tester - the photographer's eyeglass used for inspecting the finer details of a print.

As he covers a diverse range of photographic styles and genres, Obergfell's business card is designed to hold his latest work, cut straight from the contact sheet. Appearing through its own eyeglass, each shot can be tailored to appeal to its individual recipient.