Almeida Theatre

What happened to Little Eyolf?

Little Eyolf and Uncle Vanya are two entirely different stories. Almeida juxtaposed them as a double-header, linked by their shared themes of despair, tragedy, and mortality.

For the promotional campaign, we created two portraits from a shared perspective – an aerial view with the subject lying motionless on the ground – a twist on a classic head & shoulders portrait. The subjects are seemingly lifeless, but their gaze is fixed creating a sense of unease, leading them to question the image and scenario. What’s happened? How did they get here? Are they still alive?

Poster campaign with integrated typography and art direction.

Almedia Photography

Photography by John Angerson

Almedia Poster
Almedia Poster
Almedia Bus Poster