BHF Happy Healthy Mealtimes

Inspiring the love of food

The British Heart Foundation produce an educational pack which helps parents and teachers encourage young children (aged 0-5) to eat more healthily.

A series of bite sized ‘story scenarios’ were created, intended to empower teachers and parents. These acted as a starting point with which to ignite children’s imagination and spark conversation. And so, ‘Chompy’, was born – a monster chef who travels the world, exploring new foods.

Brand campaign, animation, print collateral.

BHF Chompy
BHF Chompy
BHF Chompy Packaging
BHF Chompy Packaging
Magpie_BHFChompy_9B
BHF Chompy Cards
Magpie_BHFChompy_18
BHF Chompy
BHF Chompy Meal Card