BHF Happy Healthy Mealtimes

Inspiring the love of food

The British Heart Foundation produce an educational pack which helps parents and teachers encourage young children (aged 0-5) to eat more healthily.

A series of bite sized ‘story scenarios’ were created, intended to empower teachers and parents. These acted as a starting point with which to ignite children’s imagination and spark conversation. And so, ‘Chompy’, was born – a monster chef who travels the world, exploring new foods.

Brand campaign, animation, print collateral.

BHF Chompy
BHF Chompy
BHF Chompy Packaging
BHF Chompy Packaging
Magpie BHF Chompy
BHF Chompy Cards
Magpie_BHFChompy_18
BHF Chompy
BHF Chompy Meal Card