Roundhouse

Transforming young lives

Roundhouse is famous for incredible world class performances. But many don’t know that every penny raised helps them to give thousands of young people the chance to transform their lives through creativity.

We helped the organisation breathe new life into their brand, bringing the young people’s stories proudly to the surface and creating a cyclical logo and messaging system – reflecting not only the transformational work, but also the iconic building in which it all takes place.

Brand identity, guidelines, environmental signage and printed collateral.

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“We’re thrilled with the solution. It gives us a strong, flexible framework to speak consistently to a wide range of audiences and raise the profile of the work we do with young people.”

Carmel England - Head of Marketing

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The Story Strip is the red section on promotional pieces devoted to telling the story of Roundhouse's work with young people.