For each blend, this emotional transformation is captured in a playful story that wraps around the bottle, inviting you to slow down and interact with the pack. The uplifting narratives first introduce the active botanicals, then describe the metamorphosis into a symbolic spirit animal.
Beyond the central idea of spirit animals, the theme of mood elevation continues throughout the packaging. The Senser word mark, running vertically up the label, features subtle ‘up-arrows’. Serve suggestions encourage you to ‘smile as you pour’. Whilst on the neck label, an illustrated S monogram sums up the emotional transformation, with a figure diving into portal and emerging as a dolphin. All under the strap-line “Be Transported”.
The spirit animals that feature throughout the brand were created in collaboration with Australian printmaker, Jessica Benhar. Each incorporates botanical elements into its form, in subtle reference to the drink's ingredients.