AERO’s old brand felt tired, dated and lacked environmental cues.
We upgraded the entire identity, making it feel modern, bold and dynamic, flexing seamlessly across digital and physical. Seeing the potential scale of positive environmental change AERO can make in automotive, we wanted to elevate the environmental cues, whilst delivering a brand that feels scientific, effective and slick.
To elevate AERO’s game-changing environmental benefits, we accented a monochrome palette with attention-grabbing lime green.
This is a complex product solving a serious problem, particularly within the automotive industry. AERO’s brand needed to feel impactful, immediate and communicate the benefits clearly.
Inspired by references from tech, science and data graphics, these icons make the benefits more engaging and digestible.
To give the brand a modern feel, we created an amorphous text mesh to represent the highly sophisticated material technology that makes AERO unique.
