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Aqua Libra

Putting the sparkle back into sparkling

We partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. ~Rooted in the new strategic positioning Refreshingly Good, we set out to celebrate the joy of water in all its forms. Playful illustrations, created with Chris DeLorenzo, tell uplifting stories of everyday hydration, layered with moments of taste and personality.

At the heart of the identity, the droplet ‘A’ acts as a symbol of refreshment and trust, anchoring the identity across every touch point and allowing colour, tone of voice and illustration to live joyfully around it.

Brand Creation, Motion, Packaging

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Water had become the wallpaper of the drinks aisle: safe, sensible, invisible. Aqua Libra needed to leap off the shelf, not stand politely in the corner. We infused Aqua Libra with playful confidence across tap, hospitality, and packaged formats, celebrating water and the joy of everyday hydration.

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Created with Chris DeLorenzo, playful illustrations bring Aqua Libra’s world of water to life, with each flavour inspired by a distinct environment, from open oceans and quiet lakes to everyday encounters with rain and sun. Created in a simple, confident style, yet layered with joy, flavour and discoverable storytelling.

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Magpie has got a real gift for nailing the brief and pushing us into bold new territory. What we've created feels fresh, timeless, and totally Aqua Libra. Bravo — can’t wait for the next one.

Andi Nicholas, Senior Brand Manager, Carlsberg Britvic

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Aqua Libra's previous brand

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