Bustling with street food and a well stocked bar, Canteen is an unpretentious space where local creatives can feed their ideas. A larger-than-life hang out, that brings some much needed colour to the daily ritual of the working lunch.
To pick up a time-poor audience, wayfinding prioritises visual navigation, with large colour-coded pictograms forming breadcrumb trails to their destinations. This approach is punctuated by playful moments, like the humble takeaway bag, super-sized and reimagined as A-boards.
Behind the brand’s easy-going aesthetic is some sound strategy. Sited next to the O2, Canteen sits in an environment full of visual noise. Against this corporate backdrop, the combination of bold, bright visuals and immediate language ensures that Canteen gets noticed.