We articulated a clear narrative for Ekur, establishing a central idea that brings context and clarity to what they do. The brand metaphor, of an experienced guide through the complex landscape of risk, emphasises the value they add, leading to the development of a complete brand language – of maps, mountains, paths and pitfalls – drawn from their local Swiss landscape.
Ekur saw rapid expansion following launch, adding over 50 new contracts to their roster in their first quarter. Beyond the corporate sector, they’re now advising governments, NGOs and think tanks on how to operate in a legal and ethically responsible way.
