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Mad Hatter’s Tea

Through the looking glass

The Sanderson Hotel wanted to modernise their Afternoon Tea offering to coincide with the 150th anniversary of Lewis Carroll’s novel ‘Alice in Wonderland’.

We delved deep into the rabbit hole, juxtaposing Victoriana with bold psychedelic patterns to give customers a modern twist on Wonderland.

Brand identity, event invitations, print collateral and packaging.

Mad Hatter
Mad Hatter's Afternoon Tea Brand
Mad Hatter's Afternoon Tea Business Cards
Mad Hatter's Afternoon Tea In Situ
Mad Hatter's Afternoon Tea Business Cards
Mad Hatter's Afternoon Brand
Mad Hatter's Afternoon Tea Packaging
Mad Hatter's Afternoon Pattern
Mad Hatter's Afternoon Business Cards
Mad Hatter's Afternoon Drink
Mad Hatter's Afternoon Tags
Mad Hatter's Afternoon Brand