Mad Hatter’s Tea

Through the looking glass

The Sanderson Hotel wanted to modernise their Afternoon Tea offering to coincide with the 150th anniversary of Lewis Carroll’s novel ‘Alice in Wonderland’.

We delved deep into the rabbit hole, juxtaposing Victoriana with bold psychedelic patterns to give customers a modern twist on Wonderland.

Brand identity, event invitations, print collateral and packaging.

Mad Hatter

Mad Hatter's Afternoon Tea Business Cards

Mad Hatter's Afternoon Tea In Situ

Mad Hatter's Afternoon Tea Business Cards

Mad Hatter's Afternoon Tea Packaging

Mad Hatter's Afternoon Pattern

Mad Hatter's Afternoon Business Cards

Mad Hatter's Afternoon Drink

Mad Hatter's Afternoon Tags