NiX

Beautifully Crafted

Highly acclaimed interior designer Nicola Harding has a well-deserved reputation for creating refined interiors. Rich in atmosphere, her work has been inspiring her commercial and residential clients for over 15 years~.

To bring her thoughtful design, colourful style and deep understanding of craftsmanship to a wider audience, Nicola asked us to partner with her to develop a new homewares brand, simply called NiX. Balancing beauty and utility, our identity for NiX brings quiet confidence to the luxury category by focusing on the little details that make a big difference.

Brand strategy, Brand identity, Packaging, Motion, Print collateral

The strategic thread connecting Nicola Harding & Co with NiX is a deep understanding of how people live, and what makes a house a home. Their timeless homeware essentials are designed for real life; wholeheartedly crafted, elegant and built to last. It is around this core sentiment that the brand essence for NiX was crystalised, Beautifully Useful.

The NiX visual identity brings Beautifully Useful to life through the use of refined stencilled typography and a diamond shaped ‘rivet’ signifier. The colour palette is inspired by her signature colours, and the use of the brand mark across elements from buttons and zips to labels is a stamp of quality that elevates every piece.

With increasing social reach of 40% week on week since launch, key industry press coverage and a growing newsletter base, NiX is growing from strength to strength, broadening its reach and opening new retail opportunities.