From Bel-Air’s soft architectural tones, to the vivid raw colours of baking, colour brings pace to the brand – moving from quiet restraint to edible delight.
The symmetry and repetition of folded pastry inspired a dynamic logotype, that expands in gestural waves across collateral. An unexpected behaviour that brings a sense of play to the sophisticated brand mark. Across wider brand expression, calligraphic illustration echoes the improbable geometry of hand piping. Tracing the movement of the chef’s hand.
Photography by Mark Read
