Beyond pack, the device flexes across the wider brand world — framing imagery, dialling up colour and bringing a consistent sense of dynamism to every touchpoint.
Plenish Shots
Small shot, mighty ritual
We partnered with Plenish to refresh the identity for their fast-growing shots range. The challenge was to create an identity for Plenish Shots that captured the energy and vitality of the product itself, ensuring the brand stands out on an increasingly crowded shelf.
At the heart of the identity is a bold new graphic device — a repeating shape that brings energy and dynamism to the pack. Creating a visual system that reflects the powerful boost inside every bottle. Designed to cut through on shelf, the system helps shoppers quickly identify the benefit, ingredient and function they’re looking for.
