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Plenish Shots

Small but mighty

For years, Plenish has been a key player in the UK functional drinks market with premium plant-based products. Amidst growing competition, they sought to emphasise their cold-pressed, nutrient-rich shots~.

We revamped the packaging, ensuring clarity and impact in a crowded market. Unlike rivals, Plenish shots pack a punch with 100% daily RI in each one. Our design highlights this, featuring vibrant ingredient photography and clear messaging. With six distinct variants, each shot is differentiated by colour, benefits, and ingredient-based names. Plenish’s commitment to quality and nutrition shines through, setting them apart on the functional drinks shelf.

Packaging design

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Food photography by Aaron Tilley

In a category that frequently leans in a more clinical direction, the Plenish brand has permission to stand out. Unlike most shots on the shelves, Plenish shots contain 100% of daily RI but that core message was getting lost on pack. The photography too, needed to work harder. It needed to feel abundant and bursting with flavour.

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Photography by Lux Studio London

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We've kept the new packaging distinctly Plenish with the use of tasty ingredient photography front and centre. Through the evolution of the design, we've looked to create greater standout and shifted to heroic ingredient photography which evokes the incredible potency of the shots, whilst speaking to flavour and keeping clear space between Plenish and their competition.

The range of six variants have been differentiated through colour, photography, clear benefit statements and ingredient-based naming.

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"As our market and commercial context shifted, we identified an opportunity to move our shots packaging on to increase stand-out, improve brand presence and better emphasise our USPs. Magpie Studio know us inside out and had made such a successful transformation of our core packaging a few years ago, we knew they’d be the perfect partners."

Alex Petrogiannis, Marketing & DTC Director, Plenish

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