We worked with Plenish to reposition their brand around a core belief that ‘Less is Moreish’ – because when you use the finest natural ingredients, you need nothing else.
We delivered a complete brand overhaul, with a new look for foodies that draws design cues from modernist interiors and cook books, rather than the health and FMCG drinks markets. At the heart of the brand, the pack photography brings the beauty and deliciousness of the ingredients to centre stage.
Food Photographer: Aaron Tilley. Food Stylist: Iain Graham
Moments of playfulness express the brand personality and add humanity, through the hidden droplet in the wordmark,
expressive typography, and perfectly imperfect iconography.
