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Seed Library

Beauty in Nature


When the Lore Group asked cocktail megastar Mr Lyan to open a basement bar at One Hundred Shoreditch, the result was always going to be magnetic.~

We worked with the team to translate their vision into a low-lit, vibrant identity. Inspired by the drinks being poured, the stripped-back, analogue aesthetic is a nod to the unseen science of mixology.


Brand creation, menus, coasters, wayfinding, event invitations, digital & printed collateral.

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We referenced patterns in nature through scientific and mathematical diagrams to deliver on the vision for the bar of: 'lo-fi analogue'.

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"Magpie over deliver on all touchpoints, they create something that feels reflective of the stories, adding in amazing touches and nuances, which all guests are excited by."

Ryan Chetiyawardana, aka Mr Lyan

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“The thing that makes Magpie unique to me – and the thing that excites me about working with them on so many different projects – is their ability to pull out the things from you that you didn’t quite know.”

Ryan Chetiyawardana, aka Mr Lyan

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