Seed Library

Beauty in Nature


Seed Library marks the eagerly anticipated return to East London of our long time collaborator, Ryan Chetiyawardana (AKA Mr Lyan). We teamed up once again with the Lyan team and Lore Group to create a bar identity which draws influence from patterns in nature. 


Brand identity, menus, coasters, signage, matchboxes, event invitations, printed collateral and animation.

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We referenced patterns in nature through scientific and mathematical diagrams to deliver on the vision for the bar of: 'lo-fi analogue'.

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"Magpie over deliver on all touchpoints, they create something that feels reflective of the stories, adding in amazing touches and nuances, which all guests are excited by."

Ryan Chetiyawardana, aka Mr Lyan

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“The thing that makes Magpie unique to me – and the thing that excites me about working with them on so many different projects – is their ability to pull out the things from you that you didn’t quite know.”

Ryan Chetiyawardana, aka Mr Lyan

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