The blink logo is the focal point of the brand. With rounded, open lettering and expressive behaviour it brings an emotional warmth and immediacy to the platform. Seen at launch, and to introduce content, the logo provides a natural transition as the eyes close and the screen fades to black.
Different time zones and unfamiliar surroundings can play havoc with our sleep patterns, making it difficult to concentrate and regulate emotions. This insight informed an approach that prioritised simplicity, in the expectation that our audience would be poorly rested, anxious or agitated.
Evocative brand photography compliments the programming as it adapts to the time of day.
