A rich melting pot of cultures & cuisines
Straits Kitchen celebrates the rich melting pot of cultures & cuisines in Singapore. True to the subject matter, we created an ID with many rich ingredients. Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother. The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.