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Straits Kitchen

A rich melting pot of cultures & cuisines

Between Malaysia and Singapore, you’ll find the Straits of Malacca. A narrow stretch of water that has long been a melting pot for the food and culture of the surrounding regions~.

It’s this fusion of flavour that inspired the menu at Straits Kitchen, an explosion of spice and colour that’s brought to life through a scrapbook of family recipes.

Brand identity, illustration, menus, coasters, printed collateral and animation.

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An ephemeral collage style was developed to incorporate the unique textiles and pattern of the region.

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Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother.

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The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.

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