The illustrations add a dark and playful twist on the classic. They feature in the menus as pin badges binding the pages together, another unconventional play on the traditional.
“Magpie managed to create the character that was actually at the core of what I wanted the brand to stand for; and they managed to personify this in a way that I couldn’t have described. This to me is the crux of great design – not only did it answer the (difficult) question, it managed to create a layer to the business/brand that we hadn’t envisioned."
Ryan Chetiyawardana, Founder — Super Lyan