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Twinings Sparkling Tea

A modern take on tea

Twinings have been serving up the perfect cuppa for over 300 years. But their latest launch takes the brand beyond the tea aisle to the chiller, offering consumers a healthier alternative to grab-and-go sodas~.

To stand out in a crowded sector, our packaging design balances heritage and modernity. Amplifying the much-loved heritage brand to create immediate recognition, credibility and appeal for a new generation of consumers, while reimagining the role that Twinings plays in our daily lives.

Packaging, Brand expression.

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Image of Twinings Sparkling Tea Defence Orange Flavour can with spritz from packaging design and brand agency
Image of new Twinings' Sparkling Tea range of can ready to drink from packaging design and brand agency

"We’ve partnered with Magpie when developing innovation concepts since 2020. They’re a rare gem, working their creative magic to elevate our ideas to a whole new level. Brand first, with magical narratives from the heart. They’re a joy to work with."

Claire Forster, Head of Upstream Innovation at Twinings

Image of Twinings Sparkling Tea Boost Lemon Flavour can with spritz from packaging design and brand agency
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Photograph of twinings sparkling tea cans being held in the hand in nature
Image of Twinings Sparkling Tea refresh multipack shelf blocking from packaging design and brand agency
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Image of new range of twinings sparkling tea ready to drink cans floating from packaging design and brand agency

This launch marks a significant step in Twinings’ journey, as they expand into new categories, bringing the refreshing, benefit-led experience of their teas to a broader audience. The design not only resonates with Twinings' loyal customer base but also attracts a new generation, setting the stage for the brand’s future growth.

Image of Twinings Sparkling Tea Multipacks showing defence boost and refresh variants from packaging design and brand agency