"We’ve partnered with Magpie when developing innovation concepts since 2020. They’re a rare gem, working their creative magic to elevate our ideas to a whole new level. Brand first, with magical narratives from the heart. They’re a joy to work with."
Claire Forster, Head of Upstream Innovation at Twinings
This launch marks a significant step in Twinings’ journey, as they expand into new categories, bringing the refreshing, benefit-led experience of their teas to a broader audience. The design not only resonates with Twinings' loyal customer base but also attracts a new generation, setting the stage for the brand’s future growth.