Waitrose Good Health

Helping healthier choices

‘Good Health’ is a major new vision that makes it easier for Waitrose customers to make healthier choices whilst shopping.

We were commissioned to design the logo to sit at the heart of the initiative. It needed to be simple, iconic and incredibly hard working. Our solution utilised a hidden tick symbol within a leaf that acts as positive affirmation as well as being an instantly recognisable icon for ‘health, goodness and growth’.

Icon and visual identity elements.