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Woven by Adam Smith

Storied Dining

From his kitchen in Coworth Park, Adam Smith conjures exquisite dishes. Inspired by childhood memories and personal experiences, he weaves together unexpected ingredients, textures and flavours to reimagine classics from the British cookbook~. We were commissioned by the Dorchester Collection to help elevate the dining experience, and establish the hotel restaurant as a dining destination in its own right.

Our new brand amplifies the artistry of Adam’s kitchen, in a layered identity that reveals itself slowly through the dining experience. From sculptural signage that collides materials, to expressive ingredient collages on the menus and evocative storytelling at the table. 

Naming, brand creation, copywriting, illustration, print collateral, menus, signage

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Contemporary fine dining is about so much more than meets the palette. By revealing the personal stories that inspired Adam, we were able to create a direct narrative between chef and diner. Bringing greater meaning to the menus, and enriching the dining experience.

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We wanted diners to feel as if they knew a little more about the chef with each course. Unassuming and informal, the stories have a grounding quality to them, helping to create a relaxed atmosphere, and encouraging conversation at the table.

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Working in harmony with the interiors, the brand established the restaurant as a dining destination in its own right. Putting it on the foodie map, and giving Adam Smith, the celebrated chef behind the restaurant, a well-deserved headline billing.

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Just six months after reopening, Woven was awarded its first Michelin Star. The accolade confirms the more tangible success that you might find at any given service. Full tables, a vibrant atmosphere and the gentle hum of contented conversation.

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Interiors: Marin Hulbert Design
Stills: Anton Rodriguez
Motion: David Robson